But I understand, this is how my favorite scripted and reality (especially reality) shows get made in a post Tivo world.
But then!!! On a flaxen haired unicorn Tina Fey rides in to dispel my jaderade:
"It gives me great pleasure to inform you that the references to McDonald's in last night's episode of 30 Rock were in no way product placement. (Nor were they an attempt at product placement that fell through.) We received no money from the McDonald's Corporation. We were actually a little worried they might sue us. That's just the kind of revenue-generating masterminds we are.Also, the upcoming story line where Liz Lemon starts dating Grimace is just based on a recurring dream I have.
Seriously, though, it's not product placement.
Also, whoever is writing my Twitter account is pretty funny, but it's not me."
-Tina Fey
Aw! Tiny authentic tear!!
PS. I know, Salma's rack is near-mythical
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